In
the wake of economic globalization and the emergence
of Information Technology as a “Business Solution
Provider”, the manufacturing industry is undergoing
major restructuring worldwide. Business paradigms,
fuelled by these forces of change, have proliferated
rapidly, and perhaps the profusion of management
theories, concepts and fashions that co-exist today
are symptomatic of this change. The principal issues
confronting |
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the
industry now are: deregulation, the challenge of global
operations, increased competitiveness, heightened
eco-sensitivity, and the volatility of the markets. The
goal facing the industry today is one of achieving a
balance between business innovation and technical
innovation. This
accelerating change is a product of transformation of
technology, markets, products and processes. Multiple
technological breakthroughs, especially in the domain of
communications and information processing, greatly reduced
product cycles, and rapidly changing markets have together forced a change in the way business needs
to be conducted today. In the face of rising uncertainties,
organizations today are increasingly dictated by the need to
reduce business risk, and to meet pressures of short-term
financial expectations. The opportunity of global operations
implies coming to terms with human resource flights and new
markets. The challenge of enhanced competition has forced the
industry to focus on curtailing cost of production. There is a
shift towards concentrating on “core-competencies”, and hence
on focused competition as a survival strategy. Coupled to this
is the stringency of emergent safety, health and environmental
(SHE) regulations that have made the search for newer,
efficient technologies imperative. There is a far greater
pressure today – especially on the process industry - to meet
SHE goals commensurate with low individual, societal and
environmental risks. Finally the
market instabilities - with floating exchange rates and
unstable currencies - now require organizations to
cultivate flexibility in managing their business. |
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The net result of the above trends is that there is
today a greatly enhanced competition for capital,
material resources, talent and customers. As G Hamel and
C K Prahalad have pointed out in
their book Competing for the Future, the companies most likely to succeed under these challenging conditions are those that
can most effectively rethink their organization, business and
technologies in the most creative ways to respond to the new
market environment. A balancing act between short and
long-term goals appears inevitable. The manufacturing industry
in India has played a significant role in the country’s
ongoing metamorphosis - although a slow one - from an agrarian
to an industrialized economy. Until the early 1990s, our
economic policy focused on a drive for self-sufficiency with a
minimum of foreign participation in the manufacturing industry
(MI). Reforms had then proceeded slowly — today a large public
sector co-exists with a sizeable and diversified private
sector. The accelerated reforms in the 90s were welcomed by
the industry leaders, but unfortunately the gains have not
been quite commensurate with the expectations. Although till
the mid 90s the industry grew almost at the rate of 10%
annually, the figure today has plummeted to about 4%. The
annual rate of growth of employment in the manufacturing
sector has dropped from 1.2 per cent in 1991-92 to virtually
zero today. No doubt, the present crisis in the MI is in part
due to the current global economic slowdown, but there are
deeper reasons behind the symptom. |
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